Guilherme Rodrigues

AVP Customer Experience and Design Lead First Abu Dhabi Bank

Focusing on customer experience, working with FAB in creating the UAE’s first fully-featured digital wallet, generating financial footprints and ease of user experience for the customers.

CX Show Conference Day One: Wednesday, 17 June 2020

Friday, July 17th, 2020

CX Show Conference Day Two: Thursday, 18 June 2020

Saturday, July 18th, 2020

11:30 AM ON-STAGE DEBATE: Robots vs humans - Can they co-exist in the CX world?

  • Diving into examples on how organisations can balance technology & human collaboration
  • Is it financially sustainable to have robots and humans on the CX team?
  • Can robots feel and utilise on the emotional status of the client to apply empathy?
  • Does the human support tech or does tech support the human?

2:10 PM Bringing service design and Design Thinking together to find the sweet spot which will lead to competitive advantage

Creating that next great product or service will come from conducting user research to understand human needs, defining problems that needs solving, coming up with ideas, or putting users at the heart of a design thinking and service design.

  • Recipe to blending these creative processes together
  • Challenges to overcome during these processes
  • Testing to know if this is the sweet spot

Check out the incredible speaker line-up to see who will be joining Guilherme.

Download The Latest Agenda