The world of web3 and NFTs can be intimidating for companies and consumers alike. However, when implemented with strong branding and a firm sense of purpose, these technologies can expand and augment customer experience. Morgane Lopes, Global E-commerce Director at Printemps.com, joins us to explain how the luxury fashion brand launched their virtual store in just 70 days.

Join this webinar to learn more about:

• Education to help customers feel comfortable in a virtual environment
• Creating a memorable digital experience by combining highlights of the real world with the fantasy of the digital world
• How to leverage NFT technology without overwhelming consumers