In the first quarter of 2021, mobiles generated 54.8 percent of global website traffic. So, while customer experience is a battlefield of today, mobile is essential to remain competitive. In this session, discover an example of an authentic and innovative application, and how an insurance company created a B2C mobile app to offer an authentic and profitable customer experience.

• Broadening the reach to the customers 
• Improving the overall customer experience
• Increasing the revenues and decreasing the costs of customer support