No matter how much you think you know about your users or customers, second guessing their behaviours is not enough; however, conducting research is crucial to uncovering valuable insights and aligning your product or service to your customer needs and goals. In this session, discover various strategies from 3x panellists on how they’re able to uncover quality insights. Talking points in this panel include: 

• Reading customer signals and predicting behaviours to personalise experiences
• Combining hybrid research strategies through surveys and scientific data 
• Making proactive data-driven decisions to transform customer journeys 
• Creating more empathy in product teams to enable better services to the end user