Organizations today are quickly realizing digital experience data provides insights that are necessary to grow the bottom line. Setting the foundations to extract value from that data is often a challenge. Join David Geffen, VP Product Marketing, Glassbox and Edwin Goodwin, Associate Product Manager, Rocket Mortgage for an interactive discussion on how companies set up a scalable digital experience practice. We’ll discuss best practices including:

• Understanding what analytics are most important to optimize
• Tips to establishing a digital experience framework
• Collaborating across different parts of the organization to drive business outcomes