Bayu Fariesta Sakti

Head of Digital Performance Marketing
DBS Indonesia

Bayu Fariesta Sakti is a Head of Digital Performance Marketing at PT Bank DBS Indonesia, having worked in financial industry for more than 12 years and managing various financial products campaign and multi-million dollar budgets spent across a variety of media channels and devices.

He is a data driven marketing enthusiast with a specialty in optimization via data analysis, advanced audience targeting and split testing.

Bayu has a Computer Science degree from Gunadarma University and an automotive-lover.

Today, Bayu has the same passion for digital marketing as he did when he first began his career. And he never stop learning and being curious to be considered as a true digital marketing expert.

Check out the incredible speaker line-up to see who will be joining Bayu Fariesta.

Download The Latest Agenda

Conference Day Two – Thursday 25 April 2019

Wednesday, April 25th, 2018

12:00 PM PANEL: Channels Prioritisation and Personalisation for Different Customer Segments

· Evaluating the effectiveness of your channel strategy in meeting diverse customer needs

· Designing and delivering generation and segment-specific channel experiences

· Achieving customer experience objectives through highly effective touchpoints and personalised interactions