THE GAP BETWEEN THE PHYSICAL AND DIGITAL Discuss these three key trends, including Location based apps and marketing, Digitized stores and Click & Collect, which omnichannel front runners are using to bind the digital with the physical. Apply these technologies to your current transformation strategy to enhance the virtual and in-store experience.
HOW MUCH WEIGHT SHOULD YOU PUT ON YOUR METRICS IN AN OMNICHANNEL ERA? Challenge the reliability of metrics that enterprise businesses have relied on for years. If you had to choose one, which would it be? Analyse Analyse which approaches will ensure you are motivating your staff to hit their targets and grow your business.
HOW DO YOU PERSONALISE EXPERIENCE TO GAIN CUSTOMER TRUST AND LOYALTY? If trust is the new digital currency, where should you be investing your time and resource to win customer trust? Explore the latest advancements in addressable advertising, which will ensure you customers never jump ship going forwards.
INTERACT WITH CUSTOMERS ON THEIR PREFERRED CHANNELS This interactive session is your chance to explore each channel in a little more depth and discuss how you can optimise each one to drive improvements to the customer and create the ultimate seamless experience.
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