As a pre-event taster, The CX Network analyses the need for humanity and empathy to create a total CX and EX experience. Technology is enabling businesses to collect, store and synthesise more customer data. However, how can industry leaders use the data to enrich customer engagement and create more memorable customer experiences? And where does the human element play a role in the customer experience now processes are becoming digital?
Research by Forrester shows that, over a 5-year period, CX leaders achieved a 17% revenue growth compared to only 3% by CX laggards. Whilst it’s impossible to attribute these results purely to CX, we do know that happy employees create happy customer experiences. And happy customers are essential to business success. Explore how EX is key to transforming your CX strategy here.