Jay Sellick

Chief Customer Officer, Sportsbet

Jay is a marketing and corporate strategist who specialises in driving customer focused decision-making. In his previous role as Head of Strategy at Sportsbet Jay managed a team that delivered data driven insights and transformed the Sportsbet marketing strategy. Prior to joining Sportsbet, Jay was the Head of Customer and Market Insights at Toyota Australia.

Exchange Day One: Thursday, 21st November 2019

Saturday, November 21st, 2020

4:10 PM PERSONALISING CUSTOMER EXPERIENCES AT SCALE

Sportsbet is Australia’s number 1 online wagering organisation. Hear from Jay Sellick as he shares the strategy and initiatives that is putting Sportsbet at the forefront of the digital customer experience. 

  • Managing customer experience from an omnichannel perspective
  • Using automation to extend capabilities
  • Focusing on customer satisfaction over efficiency
  • Maintaining customer experience across an ecosystem

Exchange Day Two: Friday, 22nd November 2019

Sunday, November 22nd, 2020

8:40 AM DRIVING LOYALTY AT CHOBANI THROUGH CX

  • Building a customer first culture 
  • Creating powerful experiences and emotional connections with your customers 
  • Engagement and influencing behaviour at scale
  • Future-proofing – finding the balance between human empathy and digital engagement

Check out the incredible speaker line-up to see who will be joining Jay.

Download The Latest Agenda