As the competitive parameters expand, customers now compare the interactions with each brand with the best in the market when it comes to their journey and experiences. How can a brand stand out from the key players in the market? In this session, the speakers will be discussing the ways to personalise customer experience according to their heightened expectations and demands.

• Exploring methods to understand the heightened expectations by analysing the customers’ data collected from different channels  
• Mapping out comprehensive strategies in building personalised customer experiences using the findings from the data analysis 
• Discovering appropriate technologies that could be used in different channels to provide a seamless customer experience