Preethi Bridgement

Director - Solution Engineering, APAC MEA Freshworks

Preethi leads Solution Engineering for the APAC MEA region at Freshworks. She is an enterprise customer experience manager with fourteen years’ experience helping public and private sector clients in Australia, New Zealand, South-East Asia, India and Japan.

She has taken up both new business and account management roles and has over ten years’ experience helping implement customer communications and experience projects and helping plan long-term strategies. Her philosophy is to be the voice of the customer for all stakeholders. She puts the customer at the centre of the problem to drive the best customer experience.

Preethi believes in the need to understand customer pains, challenges, and impacts before making recommendations.

28 June 2022 l Conference Day

10:50 AM Effortless Experiences: Unlocking Customer Loyalty with Delight

Customer behavior and expectations are forever evolving, but many businesses have seen the pace of change radically accelerate over the past few years. 

Digital conversations with customers have become the default, and it isn’t enough that they be fast; they must also be empathetic, personalized and seamless. To achieve this vision, CX leaders must architect effortless customer service while continually reassessing its business implications to be able to support large contact volumes with ease. Join Freshworks for an exciting session on all things CX and learn: 

  • What does the future South-East Asian consumer expect when it comes to experiencing effortless customer service? 
  • How can customer service agents be empowered to deliver delight? 
  • How should businesses leverage the right tech with the rule-of-5 that caters to nearly 95% of shopper queries?

Check out the incredible speaker line-up to see who will be joining Preethi.

Download The Latest Agenda