Thania Gill

Vice President, Affluent & Credit Product Lead for Europe Mastercard

Thania Gill is Vice President, Affluent & Credit Product Lead for Europe at Mastercard, where she has spent the last eight years leading initiatives across product and account management. With a career spanning Mastercard, Santander, & Microsoft she brings expertise in building customer-centric propositions, driving strategic partnerships, and delivering growth through innovation across Financial Services and Technology.

Day 2

9:20 Keynote Presentation | Winning the Affluent Consumer

Affluent consumers want recognition and experiences, not just rewards

Today's affluent customers increasingly define value through access, personalization, and passion-led experiences. Mastercard's research shows consumers are seeking benefits aligned to dining, travel, entertainment, and the experiences that matter most to them, making emotional engagement as important as financial rewards.

Mastercard delivers a globally connected affluent ecosystem

Through the World, World Elite, and World Legend portfolio, Mastercard combines premium capabilities with The Mastercard Collection: a globally connected platform of dining, travel, and entertainment benefits. This gives Issuers access to a differentiated proposition that travels seamlessly with affluent customers wherever they are.

Experience-led propositions drive measurable growth

Mastercard's affluent strategy is designed to increase preference, loyalty and top-of-wallet behaviour.

Check out the incredible speaker line-up to see who will be joining Thania.

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