Manuela Pifani

Manuela Pifani

Founder & Managing Director CXellence Consulting
Manuela Pifani

Manuela Pifani is an exec-level CX consultant, Board advisor and thought-leader who founded CXellence Consulting to help organisations set customer strategy, co-design needs-based customer propositions and transform customer journeys to increase loyalty and business profitability. She is also a Board member for the HRBS bank in the UK and for the global Customer Institute. Previously, she spent 15+ years as CX Director for FTSE100 retail and financial services organisations across the UK and Europe, including Direct Line Group, RBS/Natwest, Barclays, ASDA and Kingfisher. She has won 20+ prestigious awards, including Global CX Leaders Insight Award 2022 and CX Influencers 2021.

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