Maha Sefrioui
Director of Digital Banking CIC
Day 1
9:50 Think Tank | Orchestrating Hybrid Experiences Through Adoption, Alignment and Culture
Hybrid journeys often break down not because of technology, but because teams, agents and customers struggle to adapt to new ways of working. This discussion explores how to build trust in digital tools, align business units around shared journeys, and drive the cultural change required for seamless end‑to‑end experiences.
Check out the incredible speaker line-up to see who will be joining Maha.
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