Maha Sefrioui

Director of Digital Banking CIC

Maha has a rich and diverse professional background of 25 years at the intersection of management, transformation, and commercial performance. She has held various positions within banking companies focusing on Marketing, strategy, and more.

Day 2

9:55 Think Tank | Orchestrating Hybrid Experiences Through Adoption, Alignment and Culture

Hybrid journeys often break down not because of technology, but because teams, agents and customers struggle to adapt to new ways of working. This discussion explores how to build trust in digital tools, align business units around shared journeys, and drive the cultural change required for seamless end‑to‑end experiences.

Check out the incredible speaker line-up to see who will be joining Maha.

Download The Latest Agenda

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