Kristin Müller

Head of Customer Experience Sparda-Bank Berlin eG

Customer centricity has been the key differentiator throughout Kristin's career – from Mövenpick, T‑Systems and agencies to Mercedes‑Benz, where they built CX from zero. Now she establishes CX at Sparda‑Bank, again from scratch.

Day 2

12:00 Panel | Demonstrating CX’s Financial Impact Without Becoming ‘Just Reporting’

Proving CX's financial impact is essential to securing organisational buy-in, however, teams run the risk of becoming reporting functions rather than strategic change drivers. This panel considers how CX leaders can elevate CX metrics to strategy, turning insights to action through sharper financial alignment and storytelling.

Quantifying CX's impact on revenue, retention and efficiency
Turning reporting into strategic action and business change
Using storytelling to connect data with executive decision-making

Check out the incredible speaker line-up to see who will be joining Kristin.

Download The Latest Agenda

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