Alex Terpstra

Chief Customer & Employee Care ABN AMRO Bank

Day 2

9:10 Keynote Presentation | Practical AI Use Cases: What Worked, What Failed and What Changed Internally

This candid case study takes a deep dive into ABN Amro's AI implementation journey, from initial hypotheses to real-world outcomes. We'll unpack what delivered measurable value, what underperformed and the unexpected internal shifts that reshaped the approach. Gain practical insight into turning AI ambition into operational reality, while avoiding costly missteps.

Building AI roadmaps grounded in clear business problems, not technology hype
Recognising early signals of success or failure and knowing when to pivot
How implementation reshaped processes, roles and decision-making internally

Check out the incredible speaker line-up to see who will be joining Alex.

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