19 - 20 November, 2019
Shanghai, China
Samuel Chen | 陈琳, Branding & Marketing Director |  品牌市场总监 at Wanda Financial Group | 万达金融集团

Samuel Chen | 陈琳


Branding & Marketing Director | 品牌市场总监
Wanda Financial Group | 万达金融集团

Check out the incredible speaker line-up to see who will be joining Samuel.

Download The Latest Agenda

Agenda Day 1 峰会第一天

Monday, November 19th, 2018


2:15 PM PANEL: Enhancing Customer and Brand Loyalty in China – New Age, New Rules? 专题研讨: 加强中国的客户和品牌忠诚度——新时代,新规则?

·         Evaluating the changing drivers of loyalty and customer satisfaction for different customer groups
·         Investing in effective customer and brand engagement tools to nurture, retain and convert
·         Creating moments that matter to enhance customer stickiness and generate ROI
<评估不同客户群体中不断变化的忠诚度和客户满意度驱动因素
<投入有效的客户和品牌参与工具,以吸引、培养和改变客户和品牌参与度
<创造对提高客户粘性和产生投资回报率来说很重要的契机