Agenda Day 2 峰会第二天
Wednesday, November 20th, 2019
3:15 PM Orchestrating Multichannel Marketing for Greater Customer Engagement and Outreach 精心策划多渠道营销，扩大客户参与度和服务范围
China’s digital revolution has disrupted traditional approaches of customer engagement for the pharmaceutical industry. With information now widely available and customers becoming increasingly connected, it is imperative for pharmaceutical companies to be visible, present and a part of their customers’ conversations. Hear from Sanofi as Ken shares their multichannel marketing journey – from integrating new digital channels, structuring communications to leveraging automation to drive customer engagement and loyalty!
· Building a harmonised multichannel strategy according to customer behaviors and preferences
· Elevating customer interactions across all touchpoints with segmentation
· Further utilising marketing automation to create personalised and meaningful cross-channel engagement