19 - 20 November, 2019
Shanghai, China
Ken Chan, Head of Digital & MCE Services – Asia Pacific at Sanofi

Ken Chan


Head of Digital & MCE Services – Asia Pacific
Sanofi

Check out the incredible speaker line-up to see who will be joining Ken.

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Agenda Day 1 峰会第一天

Monday, November 19th, 2018


11:30 AM Orchestrating Multichannel Marketing for Greater Customer Engagement and Outreach 精心策划多渠道营销,扩大客户参与度和服务范围


China’s digital revolution has disrupted traditional approaches of customer engagement for the pharmaceutical industry. With information now widely available and customers becoming increasingly connected, it is imperative for pharmaceutical companies to be visible, present and a part of their customers’ conversations.  Hear from Sanofi as Ken shares their multichannel marketing journey – from integrating new digital channels, structuring communications to leveraging automation to drive customer engagement and loyalty!
中国的数字革命瓦解了制药行业中客户参与度的传统途径。随着当前信息的广泛可用性,客户之间的联系越来越频繁,制药公司的当务之急是要在客户社交中彰显存在感,与客户对话。
Ken将分享赛诺菲的多渠道营销之旅——从整合新数字渠道、将沟通结构化到充分利用自动化提高客户参与度和忠诚度!
 
·         Building a harmonised multichannel strategy according to customer behaviors and preferences
·         Elevating customer interactions across all touchpoints with segmentation
·         Further utilising marketing automation to create personalised and meaningful cross-channel engagement 
<构建符合客户行为和偏好的和谐多渠道战略
<利用细分提高所有接触点的客户互动
<进一步利用营销自动化,创造个性化和有意义的跨渠道参与