Reducing churn through onboarding, loyalty, brand building and personalization
Free Online Event | October 04, 2022
Day One - 4 October
9:30 am - 10:00 am
EST
How Irish Life retains customers by improving their customer experience strategy
Jan Richards -
Head of Customer Experience,
Irish Life Group
A lot of organisations have been working hard on transforming their customer experience strategy post pandemic. Learn how Irish Life, the biggest pensions and insurance provider in Ireland, have flexed their customer experience approach and how are bringing people together across the organisation to become a truly customer-centric business. Jan Richards will discuss:
- How to overcome silos and encourage collaboration to bring all the separate divisions together with a view of the business and a customer in mind
- How to develop a customer experience strategy and lead the organisation towards a customer-centric culture
- How to improve data and insights by personalisation and a customer segmentation approach
10:00 am - 10:30 am
EST
Learn how Alshaya Group improves its customer experience strategy by focusing on customer centric approach
Jacqueline Elboghdadi -
Brand Building and Strategy Group Senior Director,
Alshaya Group
Businesses recognise the need to invest in CX function and develop a customer-centric approach across wider teams. Learn how one of the world's leading brand franchise operators develops its customer experience strategy across multiple brands. Join this webinar to hear from Jacqueline Boghdadi on their approach to:
- marketing and customer retention across Alshaya Group through customer centricity initiatives
- omnichannel experience and how it’s integrated across all channels – in store, online and social
- how successful brand strategy can result in customer retention
10:30 am - 11:00 am
EST
Google’s data-driven approach to hybrid working and talent nurturing in our new working world
Anna Baird -
Culture and Innovation Evangelist,
Google
Now that the world is slowly restoring after working through the initial pandemic experience, there has been another challenge that the world is grappling with and that is the new working environment and talent nurturing. 2021 has seen a record number of resignations worldwide and this trend seems to stay for a while in the new normal. As talent plays a big part in the future success of the business, Anna Baird will share findings on research that informs Google’s working environment and approaches to:
- How to ensure people are at the centre of your organisation and employees feel included and valued
- How onboarding and employees’ training is evolving through technology
- How to excite and nurture high performing teams through new working norms
