Narek Garit

Global Commercial Analytics Manager HEINEKEN

As the Global Commercial Analytics Manager at The HEINEKEN Company, Narek is leading in-house MMM deployment in various countries, as well as focusing on democratization of insights across the business. Furthermore, he previously led Social Listening capability in Corporate Affairs where he built automated media reputation assessment through GenAI. A bit more about Narek's background; he has 12+ years of expertise in social intelligence and market research by mixing various data sources of social, digital, quant/qual surveys for consumer insights & crisis measurement.