Louise Williams

Customer Lifecycle Management Lead Lloyd's Banking Group

Customer-obsessed and results-driven, Louise bring over 20 years of experience leading customer experience, CRM, and marketing strategies across major UK and global brands. She is currently leading a Customer Journey Management roll out at Lloyds Banking Group.

Previously, Louise held senior roles at TUI Group and Sainsbury's where she led Group wide CX teams, launched award-winning customer-centric culture programmes, embedded Journey Management practices, and aligned CX strategies across multiple international markets.

Louise consistently delivered impact through strategic vision, stakeholder influence, and a deep understanding of customer needs whilst also driving measurable improvements in customer satisfaction, commercial metrics and operational efficiency.

Certified as a Customer Experience Professional (CCXP), Louise is passionate about using insight, design thinking, and collaboration to create experiences that truly resonate with customers. She thrives on leading high-performing teams, driving transformation, and championing the voice of the customer at every level.