Jeofrey Bean

Jeofrey Bean

Author & CX Expert Del Mar Research CX Training

Jeofrey Bean guides companies in improving marketing and customer experience decisions, increasing customer advocacy and profitability at Del Mar Research. He is an noted customer experience (CX) and marketing expert, consultant and workshop leader, and an acclaimed author of three business leadership books:

  • Next Generation Customer Experience – How companies like ServiceNow, Netflix and Intuit are creating next-generation customer experiences now, with Vineetha Raveendran (2024).
  • Customer Experience Rules! 52 Ways to create a great customer experience (2015).
  • The Customer Experience Revolution – How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, with Sean Van Tyne (2012).

Jeofrey is known for practical and innovative results, based on hundreds of projects and unique client engagements, that have improved or transformed marketing and interactions customers, patients, and guests have with organizations on the internet and off.

He is internationally recognized for his work and as former Adjunct Professor of Advanced Marketing and Customer Experience Leadership at the University of California San Diego Division of Extended Studies, teaching students and experience business professionals in domestic and international programs (2013-2024).

As an engaging and informative speaker, Jeofrey delivers thought leadership, insights, and commentary with a dash of humor. Venues include the International Leadership Association, JD Power Annual Service Awards Conference, LPL Financial Focus Conference, Scripps Health, Stanford University, Bloomberg Radio, National Public Radio, WNYC, and many podcasts including CX Punk Chat and Fireside Chats.

16th September

12:00 PM Virtual roundtable discussion: How to turn data into actionable insights featuring VIP guest, Jeofrey Bean

In this roundtable discussion, VIP guest Jeofrey Bean, CX practitioner, author and educator, will join series attendees and CX Network members to tackle the all-important question: how can you turn data into actionable insights?

To do this, we will explore the discipline of Customer Experience Intelligence (CXI), a portfolio-based approach that combines quantitative and qualitative data with direct observation to create a holistic view of customer interactions that drives CX innovation.

Opening with a short presentation, Jeofrey will frame CXI and its role in modern customer insights strategies, highlighting how leading companies use the discipline to truly understand what drives satisfaction and loyalty.

We will then move to an interactive discussion, in which audience members are encouraged to share challenges and experiences, ask questions and explore how CXI can better inform decision-making.

What we will discuss:

  • How to combine quantitative, qualitative, and observational data to create a complete picture of customer interactions.
  • Best practices for ethically observing and interviewing customers to generate actionable insights.
  • How CXI can be applied to optimise journeys, improve decision-making, and deliver measurable business impact.

This roundtable discussion is open to all attendees and CX Network members.