Jack Austin

Commercial Insight Lead - Consumer Strategy and Insight Virgin Media O2

Jack is the commercial insight Lead at Virgin Media O2, with a decade of telecoms experience. He leads how the business understands market performance and turns this into clear strategic action across pricing, portfolio and go-to-market decisions. His focus is on diagnosing real consumer behaviour and connecting it to commercial outcomes, identifying a single source of truth to cut through noise and drive better decisions. He is passionate about ensuring the voice of the customer is represented in commercially-led environments and about making insight more influential through stronger storytelling, closer collaboration and embedding it into day-to-day and long-term decision-making.