CEM in Telecoms Europe Blog
Whether we see it as an opportunity or a threat, the reality is that the customer is changing. Tolerance for frustrating or inefficient interactions is low and getting lower. Brand is no longer just about product quality but increasingly product AND customer excellence. These trends are driven by the ‘good CX’ companies lighting the way.
The importance of great customer experience is unquestioned in the telecoms industry. In light of this, we have put together this printable poster outlining the critical touch-points pre and post purchase so that you can refine and polish your customer experience throughout the customer journey.