Vineet Sharma

Chief Operations Officer, Pizza Hut Asia Pacific Pizza Hut

A performance-focussed senior management executive with over two decades experience spanning hotels and restaurant chains across Asia Pacific. Vineet has the unique experience of having worked on three brands in Yum’s portfolio – Pizza Hut, KFC and Taco Bell. He’s currently based in Singapore and manages the operations and Franchise Partnership of Pizza Hut across 09 countries in South Asia.

Main Conference Day 2 - Wednesday, 27 March 2024

9:10 AM Panel Discussion: Mapping Critical Success Factors for Effective Phygital Strategies

  • Discussing the role of innovative technologies in phygital experience success, including the use of augmented reality, virtual reality, and location-based services
  • Exploring different use cases for these technologies in enhancing phygital experience, such as in-store navigation and product visualisation
  • Considering the challenges of integrating these technologies into existing customer transformation strategies and how to overcome them