Sok Hoon Koo

Marketing Communications Director, Asia The Travel Corporation


Main Conference Day 2 - Wednesday, 27 March 2024

11:10 AM C-Suite Panel Discussion: Harnessing Data-Driven Personalisation for Real-Time Customer Interactions

  • Discussing the importance of data-driven personalisation for delivering real-time customer interactions
  • Exploring different data sources and analytics techniques that can be used to personalise customer interactions
  • Considering the ethical implications of data-driven personalisation and how to balance personalisation with privacy concerns