Nikolaus Ong

Chief Operating Officer Como Club (A COMO Group Co.)

Nikolaus’ owns the digital and data agenda, pivoting businesses, fundamentally responsible for growth by solving key customer and business problems. He has successfully helmed global initiatives with multi-geo diverse teams across Multi-Marketing, Partnerships, Digital Product Development, Data & Analytics, and Technology, focused on business strategy, accelerating business growth and delivering scalable digital business impact. His portfolio covers global roles spanning start-ups and top digital agencies based in Silicon Valley (managing Wells Fargo, BlackRock, Intel) before returning to Singapore to drive digital agendas for large Fortune 500 corporate organizations, such as, Dell EMC and Aviva Financial Services. He is a digital native and an accomplished B2B and B2C digital professional with over two decades of experience across Digital & Technology, he has successfully helmed digital agendas, charted strategies and roadmaps for large enterprises, leading multicultural teams to manage and execute on global projects with full P&L responsibilities. He thrives in a high-performance culture and is known to be a natural and compelling leader with an ENTJ-A type personality - renowned for his commercial focus and relentless ability to cultivate excellence from a diverse team, to uphold the overall strategy by blending executive vision and field execution. Nik is also a key point of contact for digital and innovation initiatives, a trusted advisor both internal and external business panels.

Main Conference Day 2 - Wednesday, 27 March 2024

3:50 PM Fireside Chat:Anticipating Future Customer Expectations: Adapting Omnichannel Strategies for Tomorrow's Consumers

  • Highlight the significance of adopting agile methodologies and staying adaptable to rapidly changing consumer behaviours
  • Exploring different design techniques and tools to update customer journey mapping and user testing
  • Examine the importance of seamless integration among various platforms to create consistent and cohesive experiences across channels