Unlocking a brand’s full potential and desirability across all communication touch-points, to fortify its market presence in fast-changing consumer landscapes, with a customer centric lenses’. This is Anjali’s forte. She is a well regarded Digital and CRM champion, with over 21 years of expereince. She is best known to implement 360O customer centric digital roadmap, delivering speed-to-benefit, leveraging cutting-edge and innovative capabilities across platforms / features / products to address consumer pain points.