The ever-evolving technology has been changing customer behaviour globally, and businesses must keep pace with customer demands and expectations. On top of this, businesses must continue to invest in new technology and drive innovation to empower future customers with the necessary tools, information, and technology to support their decision-making. Businesses...

The past few years have been marked by significant changes in customer dynamics and market landscapes, encompassing political tensions impacting supply chains, global inflation, and workforce reductions. Businesses have grappled with adapting to these shifts alongside managing internal uncertainties.CX leaders now confront a dual challenge of addressing internal business complexities...

Find out who will be attending the Chief Customer Officers (CCO) & Enterprise Leaders Summit 2024!Download the full attendee list to see the industry and job profile breakdown.

Discover how to unite the C-suite around the biggest customer trend of 2024 Find out how Samsung, BMW Group Asia and JD Health are blending the digital and physical for their customersWhether it’s during their research, sale or support journey, customers crave simplified and convenient interactions that are available on...

How organisations can identify areas for customer transformation and drive customer related KPIs as well as sustainable business growth?Discover how a fresh approach to systems and processes can transform operations and experienceIn the pursuit of customer-centricity, many organizations focus on quick wins over strategic transformation. But the key to success...

Ethics, Environment, Engaging society: Does purpose-driven & cause-based marketing matter in APAC?In an era of increasing social consciousness, consumers are increasingly drawn to brands that stand for something more than just profit. Purpose-driven brands are those that align their business goals with a higher cause, whether it's environmental sustainability, social...

Market research data holds the key to unlocking this potential, empowering you to tailor your messaging, optimize your channels, and measure your success with precision. Discover how data can transform your marketing approach:Identify your target audienceTest your ad concepts Assess your messaging effectivenessTest your ad formats and channelsMeasure ad performance...

Against a backdrop of increasingly fickle customers and labour shortages, CX in 2023 requires agile management, cultural change and financial investment in new and emerging technologies. These are some of the findings from The Global State of CX 2023, our flagship research report brought to you in association with Talkdesk....

4 out of 5 customers prefer to resolve their issues themselves before contacting customer service representatives. With such a preference for self-services, how can brands engage customers while ensuring a consistent customer experience (CX) across all their channels? In this report, we interviewed 2 CX experts to understand how they...

Brands today are struggling to engage and reach out to customers from different generations. Besides having to contend with savvier consumers in an increasingly digital world, they have to learn the various consumption patterns of multi-generational customers. Today, Customers are willing to walk away from brands that fail to live...