Successful transformations require senior executives to prioritise digital capabilities as agenda items and mobilise cross-functional teams throughout the organisation.
It is important to address the challenges of implementing data-driven models. Let’s glimpse into the promising future of data-driven business strategies.
The growing phygital experience is becoming a powerful force in delivering convenient and relevant experiences. The future is phygital, and it's up to brands to blur the line and provide great experiences.
Diversity is what the Gen Z will bring to the table and it’s crucial for businesses to discussions on marketing tactics, tech fluency, and Gen Z's role in customer transformation initiatives.
Technology brings an inherent complexity in how technology is integrated within enterprises, making it business-critical for close collaboration with accountability amongst cross-functional teams to drive ROI.
Customer interactions is a vital aspect of any successful business. Customers expect instant and personalised responses as such businesses needs to adopt effective strategies to elevate engagement efforts.