Margaret Baumgartner

Deputy General Counsel - Intellectual Property & Product Genesys

Margaret is a licensed Patent Attorney with over 13 years of experience at Genesys, where she has specialized in intellectual property and product law. Her work with AI began in 2014, partnering with speech technology teams to develop and protect innovative solutions. In addition to her legal expertise, she holds a certificate in AI Compliance and Governance from Georgetown University.

Day One - 3 June, 2025

10:30 AM Putting ethical AI into practice: Principles and strategies for success

As AI becomes a core driver of customer experience, ethical development and deployment are critical to building trust, ensuring compliance, and unlocking long-term value. This session focuses on putting ethical AI into practice — outlining the principles, frameworks, and strategies organizations can adopt to implement responsible AI at scale.

Attendees will gain a practical understanding of how to align AI initiatives with organizational ethics, mitigate risks through strong governance, and embed fairness, transparency, and accountability into AI systems. The session also addresses how to navigate evolving global regulations to ensure privacy and compliance without compromising innovation.

With a focus on real-world application, this session offers actionable insights to help teams design and deploy AI that not only meets technical and legal standards but also delivers meaningful, trustworthy customer outcomes.

Attendees will learn:

  • Aligning AI with organizational ethics, priorities, and privacy standards.
  • Safeguarding data and mitigating risk in AI development.
  • Navigating global AI regulations and compliance.