Joe Smyth is Senior Vice President of R&D for Digital & AI at Genesys. Joe leads a team of over 350 AI practitioners and is Site Lead for Genesys Ireland. He has held senior management positions in Nortel and Cisco before co-founding Altocloud, a Galway based AI startup in 2013. Altocloud was acquired by Genesys in 2018 and Joe has since grown the Genesys team in Ireland from 22 staff to 440. Joe holds more than 10 patents in Voice over IP, Unified Communications and AI and mentors a number of startups in Ireland.
As AI becomes a core driver of customer experience, ethical development and deployment are critical to building trust, ensuring compliance, and unlocking long-term value. This session focuses on putting ethical AI into practice — outlining the principles, frameworks, and strategies organizations can adopt to implement responsible AI at scale.
Attendees will gain a practical understanding of how to align AI initiatives with organizational ethics, mitigate risks through strong governance, and embed fairness, transparency, and accountability into AI systems. The session also addresses how to navigate evolving global regulations to ensure privacy and compliance without compromising innovation.
With a focus on real-world application, this session offers actionable insights to help teams design and deploy AI that not only meets technical and legal standards but also delivers meaningful, trustworthy customer outcomes.
Attendees will learn: