Brian Mistretta

Brian Mistretta

Product Marketing Director NiCE
Brian Mistretta

Brian Mistretta is NICE CXone's Director of Product Marketing and leads the company's go to market initiatives for the CXone platform and its orchestration capabilities. Mistretta has spent his career marketing both business to business and business to consumer technology solutions and brings a strong focus on delivering exceptional experiences for consumers in an experience-driven market and driving awareness of the capabilities and best practices for creating an 'experience-first' culture.

Day One - 2 June, 2026

10:30 AM Designing the AI-connected enterprise experience

As organizations accelerate their adoption of AI, many are discovering that isolated tools and point solutions are no longer enough to deliver meaningful customer experiences or measurable business outcomes. True transformation happens when customer interactions, data, and operations are connected end to end across the enterprise.

In this webinar, we'll explore how leading organizations are using AI-driven orchestration to bridge the gap between the front office and the broader enterprise, connecting contact centers, digital channels, analytics, operations, and fulfillment into one coordinated experience. Rather than focusing on technology features, this session will take a business-first approach, using real-world scenarios to show how AI can turn customer intent into action and outcomes.

Through practical use cases from industries such as retail, healthcare, and utilities, we'll illustrate how orchestration helps organizations reduce operational friction, improve visibility across systems, and deliver more consistent, responsive customer experiences. We'll also examine how AI changes the role of human agents - automating transactional work while empowering employees to focus on higher-value, strategic tasks.

Attendees will learn:
  • How AI-driven orchestration connects customer interactions to enterprise outcomes
  • Why leading organizations are shifting from siloed CX tools to a connected operating model
  • How AI enables operational efficiency while elevating the role of human agents