Bill Staikos

Bill Staikos

Managing Partner Be Customer Led

With over 20 years of expertise in CX & EX, Bill is the founder and managing partner of Be Customer Led, a consultancy that helps companies stop guessing what customers want, start building around what customers actually do, and drive real business outcomes that scale through analytics and AI. He has worked for or consulted for some of the world's biggest brands, including Apple, BNY, Uber, Bank of America, and JPMorgan Chase & Co., to name a few. He is also the founder of two podcasts, with his latest, The Multimodal Experience, focusing on how advanced capabilities and technology, from AI and spatial computing to extended reality and wearables, will change the way we engage with and buy from brands every day, as well as how we operate within the companies we work for.

Day One - 2 June, 2026

12:00 PM Where is the AI vendor market going, and what will this mean for CXOs?

The AI vendor market is moving quickly and decoding it can feel overwhelming. Working with AI, and AI vendors, requires a particular skillset, and this is quickly changing the role of the CXO.

When we asked our network how they acquire new AI capabilities in 2025, 74 percent said they worked with third party vendors. In 2026, however, this has fallen to 50 percent. In this session with industry expert, Bill Staikos, we'll unpack the complexities of the vendor marketplace, and evaluate how developments in organizational structures will impact the role of the CXO. We'll aim to demystify the AI vendor landscape and illuminate the skills needed for CXOs to secure their place at the table when it comes to AI strategy.

Attendees will learn:
  • Key recent developments in the AI marketplace and how this will impact CX teams
  • The essential skills needed to secure a seat at the table of AI strategy decisions to advocate for customers
  • A vision for the future of the AI market, how to capitalize on benefits and mitigate potential challenges