With over 20 years of expertise in CX & EX, Bill is the founder and managing partner of Be Customer Led, a consultancy that helps companies stop guessing what customers want, start building around what customers actually do, and drive real business outcomes that scale through analytics and AI. He has worked for or consulted for some of the world's biggest brands, including Apple, BNY, Uber, Bank of America, and JPMorgan Chase & Co., to name a few. He is also the founder of two podcasts, with his latest, The Multimodal Experience, focusing on how advanced capabilities and technology, from AI and spatial computing to extended reality and wearables, will change the way we engage with and buy from brands every day, as well as how we operate within the companies we work for.