Arpita Maity-Peschard

Director, Product Marketing, AI Genesys

Arpita joined Genesys in 2024 to lead Product Marketing for AI. She has over 17 years of experience in product marketing and product management, covering AI, content management and process management technologies.

Day One - 2 June, 2025

10:30 AM Putting ethical AI into practice: Principles and strategies for success

As AI becomes a core driver of customer experience, ethical development and deployment are critical to building trust, ensuring compliance, and unlocking long-term value. This session focuses on putting ethical AI into practice — outlining the principles, frameworks, and strategies organizations can adopt to implement responsible AI at scale.

Attendees will gain a practical understanding of how to align AI initiatives with organizational ethics, mitigate risks through strong governance, and embed fairness, transparency, and accountability into AI systems. The session also addresses how to navigate evolving global regulations to ensure privacy and compliance without compromising innovation.

With a focus on real-world application, this session offers actionable insights to help teams design and deploy AI that not only meets technical and legal standards but also delivers meaningful, trustworthy customer outcomes.

Attendees will learn:

  • Aligning AI with organizational ethics, priorities, and privacy standards.
  • Safeguarding data and mitigating risk in AI development.
  • Navigating global AI regulations and compliance.