Artificial intelligence has become a force for change that is revolutionizing the way companies interact with customers and offers unprecedented opportunities for personalization, enhancing services and increasing customer loyalty.  However, organizations aren’t the only ones who can access this technology: customers can, too, leading to a future where they use AI tools to create digital assistants that can act independently on their behalf (to make buying decisions and purchases). 

Machine customers are not just hype. Digital assistants such as Alexa, Google Assistant and Siri are part of our everyday lives, and there are already billions of IoT devices and AI assistants waiting to act according to our wishes. According to Gartner reseach, by 2025, four out of 10 customers will have already experimented with a digital assistant and by 2027, 50% of people in developed economies will use a personal AI assistant on a daily basis. It is estimated that by 2030, almost one fifth of companies' revenues will come from machine customers. This means a change twice as big as the start of eCommerce, but reaping the benefits requires commitment and preparation. 

Is your business geared up to embrace this new customer segment and adapt to the forthcoming transformations? The time has come for business development teams to translate promises into reality. 

In this keynote, you will learn how to: 

•  Ensure your organization's readiness for the effects of artificial intelligence. 
•  Offer better service to smart machine customers. 
•  Develop more effortless transactions for your human customers.