Hamish Graham

Hamish Graham

Founder & CEO Pump CX
Hamish Graham

Prior to launching PumpCX as the assurance layer for AI-driven customer experiences across complex enterprise environments, Hamish spent more than two decades working in customer experience technology, helping organizations design, test and operate large-scale contact center and digital experience platforms. He has worked closely with enterprises navigating major shifts in customer experience — from the move to cloud contact centers through to today’s adoption of AI and automation. He is committed to helping organizations safely scale AI-driven customer journeys by validating how these systems perform before and after deployment.

Day Two

11:30 AM AI-designed journeys: How do you prove CX is safe and working?

Join PumpCX’s CEO, Hamish Graham, and VP of Business Development, Trent Evans, for a deep dive into the single most overlooked assurance gap companies are encountering after AI-driven CX deployments.

Voice bots and agentic workflows often perform well in controlled testing environments, and then behave differently when deployed into live contact center ecosystems. For complex journeys involving multiple platforms, policies, and handoffs, functional unit testing of individual components does not necessarily guarantee successful customer outcomes in production. Nor does it provide verifiable evidence that AI-led interactions are safe, compliant, and controlled.

In this session, we’ll explore the pitfalls of treating AI testing as a one-time activity, and why continuous validation is emerging as the industry standard for maintaining confidence as models evolve, journeys change, and systems are updated.

Attendees will learn:

  • What often-overlooked factors can cause AI-driven customer journeys to behave differently in live customer environments than in controlled testing.
  • Why validating customer journeys before and after deployment is becoming a critical capability for safely scaling AI in customer experience.
  • Practical approaches for deploying AI-driven CX with confidence across complex multi-vendor environments.