Estela leads product marketing initiatives for NICE's Customer Engagement Analytics solutions, focusing on improving customer experience through AI and Voice of the Customer (VOC) technologies. With a passion for understanding customer behavior and needs, she leverages her Master's degree from University College London and experience in CX product marketing to drive impactful outcomes and bringing a customer-centric mindset to her endeavors.
Explore the powerful synergy between AI and CX, dissecting how smart self-service initiatives serve as catalysts for transformative change. Drawing inspiration from the Butterfly Effect, we'll illuminate how small adjustments in self-service strategies can ripple across the CX landscape, amplifying customer satisfaction and brand perception.
Join us to learn about real-world examples and industry insights, showcasing the tangible benefits of embracing AI-driven self-service solutions. From reducing operational costs to enhancing agent efficiency and elevating customer satisfaction, discover how organizations are harnessing smart self-service to drive meaningful impact.
In this session, we will unveil innovative strategies and NICE's purpose-built AI solution, Enlighten XO, designed to optimize self-service and maximize ROI. Whether you're a CX enthusiast or a business leader seeking to elevate customer interactions, this session offers practical insights and actionable strategies to unlock the full potential of smart self-service in shaping unparalleled CX experiences.
In this webinar, you'll learn: