Estela Misso

Manager, Product Marketing NICE

Estela leads product marketing initiatives for NICE's Customer Engagement Analytics solutions, focusing on improving customer experience through AI and Voice of the Customer (VOC) technologies. With a passion for understanding customer behavior and needs, she leverages her Master's degree from University College London and experience in CX product marketing to drive impactful outcomes and bringing a customer-centric mindset to her endeavors.

Day One

12:30 PM The CX AI Butterfly Effect: Smart self-service, big impact

Explore the powerful synergy between AI and CX, dissecting how smart self-service initiatives serve as catalysts for transformative change. Drawing inspiration from the Butterfly Effect, we'll illuminate how small adjustments in self-service strategies can ripple across the CX landscape, amplifying customer satisfaction and brand perception.

Join us to learn about real-world examples and industry insights, showcasing the tangible benefits of embracing AI-driven self-service solutions. From reducing operational costs to enhancing agent efficiency and elevating customer satisfaction, discover how organizations are harnessing smart self-service to drive meaningful impact.

In this session, we will unveil innovative strategies and NICE's purpose-built AI solution, Enlighten XO, designed to optimize self-service and maximize ROI. Whether you're a CX enthusiast or a business leader seeking to elevate customer interactions, this session offers practical insights and actionable strategies to unlock the full potential of smart self-service in shaping unparalleled CX experiences.

In this webinar, you'll learn:

  • The intricacies of the CX AI Butterfly Effect and how small changes in smart self-service initiatives can lead to significant impacts on customer experiences.
  • Real-world case studies and industry insights showcasing the transformative power of AI-driven self-service solutions in enhancing operational efficiency and elevating customer satisfaction.
  • How to optimize self-service channels and maximize ROI, empowering you to drive meaningful CX improvements within your organization.