Building a Smarter AI Strategy: From Investment to Impact
March 24 - 25, 2026
| Free CX Network Webinar Series
Brendan Cournoyer is Vice President of Marketing at SundaySky, where he leads all strategies specific to demand and pipeline generation, product marketing, operations, brand, and content.
Over a career spanning 20+ years, Brendan has led marketing teams of all shapes and sizes, with extensive experience driving innovative, strategic programs for B2B software companies.
Before joining SundaySky in 2025, Brendan was VP of Marketing at Building Engines, a commercial real estate software company based in Boston. There he helped generate record pipeline along the company’s ultimate path to acquisition 2021. Before that he served as VP of Marketing at Brainshark, a leading sales enablement software provider. Brendan holds a Bachelor of Arts degree in Journalism from the University of Rhode Island.
A life-long New Englander, he lives in the South Shore of Massachusetts with his wife and daughter and is known to never miss a Celtics game.
Day Two
11:00 AM Using AI-enriched video to elevate enterprise CX in 2026
While video has long been recognized as a powerful engagement tool for CX, AI is now fundamentally transforming – and accelerating – how video content can be created and deployed across the customer journey. With the right toolset and approach, CX teams can increase the volume of videos produced ten-fold and reduce cost-per-video by 36 percent, all without sacrificing quality.
This session will explore how AI-enriched video is reshaping CX strategies in 2026, encouraging deeper customer engagement while improving operational efficiency. We’ll demonstrate practical applications of AI-enriched video that CX teams can implement today, showing how AI enables faster content creation that can be paired with deeper personalization, and scalable delivery of consistent, on-brand experiences.
- Key enterprise video use cases where video + personalization creates the most significant impact on CX and operational efficiency.
- Specific AI capabilities that are transforming the CX content engine, such as document-to-video and AI avatars, enabling teams to create professional videos at scale while reducing production time and maintaining quality.
- Practical approaches with real-world examples of AI-enriched videos for different real-world CX scenarios.
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