72 percent of executives believe that AI will be the most significant business advantage in the future, and by 2025, 70 percent of organizations will have operationalized AI architectures. However, it's essential to recognize that AI may not always be the perfect solution for every situation!

Google has consistently led the way in improving user experiences through the strategic use of AI to monitor content and combat misuse. This commitment results in a secure and reliable platform for all users. Google's success, however, hinges on its adeptness in determining the optimal scenarios for AI implementation.

During this session, you will have the opportunity to hear from Dali Szostak, Google's Head of User Experience for Trust & Safety, and Ania Rodriguez, a renowned CX/UX industry leader and the Founder & CEO of JourneyTrack. They will provide invaluable insights into best practices for utilizing AI technology in user experiences, with a special emphasis on journey mapping as a critical element. Using real-world examples, they will explore four essential components to consider when determining if AI is the appropriate solution.

Attendees to this session will learn more about:

• Identifying critical user journeys and AI moments that matter.
• Establishing clear goals for the use of AI, including risks and ethical implications.
• Conducting a comprehensive analysis of costs and benefits to truly gauge the effectiveness of the AI solution.
• Consistently tracking and refining the AI solution to assess its influence on user/customer journeys, encompassing benefits and potential risks/drawbacks.

Attendees will attain valuable insights into the intersection of AI and user experience, discovering actionable strategies for their own brands and customer journeys.