Beth Thouin

Chief Marketing Officer HiringBranch

Beth is a customer-obsessed business veteran with more than 15 years of marketing experience. As a former VP and current growth advisor, Beth uses the Customer-Led Growth methodology to work with founders on customer research, customer experience and growth strategy. She has a track record of doubling inbound revenue for companies large and small, across B2B SaaS. Beth was awarded Mentor of the Year by the Founder Institute Canada and has been featured in powerhouse publications about women in tech. She’s a proud mom of two, but she knows more about the Marvel Universe than they do.

Day One - 6 May 2025

11:30 AM Predict Performance Before Day One: Empowering WFM with Skills-Based Hiring Insights

Workforce leaders are tasked with meeting service goals while managing cost, attrition, and agent readiness—all in a high-turnover environment. What if the key to solving these challenges lies in improving how agents are hired?

In this session, discover how AI-powered soft skill assessments are giving WFM teams a new lens into agent quality. HiringBranch enables enterprises to measure contact center soft skills and language abilities simultaneously, identifying candidates who will succeed in customer-facing roles before they even start.

By integrating predictive hiring data into workforce strategies, leaders can align talent acquisition with performance forecasting — reducing ramp time, improving adherence, and increasing retention. Global brands are already using this approach to transform their agent pipelines and create more accurate staffing plans from the ground up.


Attendees to this session will learn how WFM teams inside global companies like Bell Canada and Infosys leverage soft skills AI assessments to:

  • Forecast performance before hiring decisions are made
  • Know what soft skills most directly impact KPIs like CSAT, AHT, and schedule adherence
  • Reduce time-to-hire and agent attrition
  • Shift business between sites and departments based on skills
  • Exclusive insights from CX Network research and benchmark data