Step into the Future of CX - Experience AI Agents Live
October 14, 2025
| Online
Jeff Comstock is the Corporate Vice President of Dynamics 365 Customer Experience Applications at Microsoft, leading the incredibly talented and global product team of product managers, software engineers, and data scientists building Microsoft's Dynamics 365 Customer Experience portfolio of applications and AI. The products include Customer Insights, Sales, Customer Service, and Contact Center. With over two decades of product development experience at Microsoft, Jeff consistently drives innovation across the CRM ecosystem, setting the pace for the next generation of customer experience solutions. Recently delivering Microsoft Dynamics 365 Contact Center, a Copilot-first contact center solution that delivers generative AI to every customer engagement channel. Jeff is also transforming the ERP and CRM landscape with next-gen AI capabilities. Through the world’s first Copilot for both CRM and ERP, agents can resolve issues faster, manage cases more efficiently, and automate routine tasks, enabling them to focus on delivering exceptional customer service. He earned his MBA from the University of Chicago and resides in the Pacific Northwest.
Day One
11:00 AM Boost customer satisfaction with AI: Practical applications for contact centers
CX Network’s Global State of CX 2024 report highlights AI-powered technologies for operations, generative AI chatbots and conversational AI chatbots as top-5 CX trends.
Digital transformation in contact centers brings significant benefits such as enhanced service quality, operational efficiency, and customer satisfaction. However, it also presents challenges that organizations must navigate carefully. Poor or insufficient data and employee resistance to AI can all hinder the success of increasingly essential AI implementations. Additionally, integrating AI solutions with legacy IT infrastructure can be complex and time consuming, often requiring costly technical expertise. Key performance indicators (KPIs) and business statistics offer valuable insights to maximize the benefits - and minimize potential pitfalls – of implementing AI in the contact center.
In this webinar, Jeff Comstock, CVP Dynamics 365 Customer Experience Apps at Microsoft, and Jon Rastia, Director of Innovation at Argano, will share real-world examples of how AI is improving contact center efficiency and will address some of the challenges associated with implementation.
Attendees will learn:
- Enhanced Service Quality: AI can significantly improve the quality of customer service by providing instant, accurate, and personalized responses, leading to higher customer satisfaction.
- Operational Efficiency: By automating routine tasks and optimizing resource allocation, AI can reduce operational costs and improve the efficiency of contact centers.
- Navigating Challenges: Recognizing and addressing the potential pitfalls of digital transformation, such as data privacy concerns and the need for continuous training, is crucial for a smooth transition and maximizing the benefits of AI.
In Partnership With:
©2025 IQPC. All rights reserved.
