Patricia Mulles

Patricia Mulles

Founder, M&O Consulting and Director & Global Head of Partnerships She Loves Data
Patricia Mulles

Pat is an independent consultant frequently sought for her expertise in digital marketing strategies and data governance, as well as her views on the future of work. Her 25+ years of experience include: pioneering information systems for the Asian Development Bank, digital transformation projects for Samsung and Pearson, and co-founding tech startups Cross Media and ThumbMOB, as well as iconic art and music bar Big Sky Mind in Manila. She also serves as Director and Global Partnerships Head for She Loves Data, a 25,000-member non profit that focuses on data literacy and helping more women co-drive an AI-fuelled future. She’s been featured in Forbes Asia and Business World, and recognised as one of Asia’s Women Leaders (CMO Awards, 2019).

Day One

10:30 AM Panel Discussion: The Future-Proof Contact Center: Prioritizing Agility, Empathy & Efficiency

Join our panel of senior practitioners to explore how modern contact centres are navigating evolving customer expectations, workforce dynamics, and emerging technologies. We’ll discuss the pivot towards omnichannel experiences, balancing automation with empathy, and ensuring consistent service quality across touchpoints. We'll cover how to prepare for scalability, build resilience in unpredictable environments, and embed agility into everyday operations, highlighting the interplay between people, process, and technology in crafting exceptional customer journeys.

Key takeaways:

  • Find out how to architect an omnichannel-first strategy
  • Learn how to balance automation, AI, and human touch
  • Understand workforce agility as a competitive advantage
  • Discover the latest on governance, data ethics and how to achieve true CX excellence in 2025