Keeping customers engaged between major interactions – whether games, product launches, or live events – has always been challenging. Sports teams have mastered the art of building deep emotional connections with customers and are leading the way in personalized, immersive digital experiences to keep fans engaged. What can consumer brands learn from this approach to strengthen relationships, capture valuable insights, and drive long-term loyalty?

In this session, we will be joined by John McCauley, sports industry veteran most recently working as VP of media and marketing at Canadian Hockey League. The session will explore how brands can apply sports-style engagement strategies to enhance digital CX, create frictionless customer journeys, and build stronger connections. We will discuss how, through earned media, partnerships and smart data collection, brands can learn from the world’s biggest sports teams how to meet customers where they are and foster long-lasting loyalty beyond the transaction.

Attendees will learn:

• Creating always-on engagement beyond transactions: Discover how leading brands extend engagement between key events, using digital channels, partnerships, and exclusive content to stay top of mind.
• Simplifying digital journeys for seamless data collection: Learn how to reduce friction in sign-ups, ticketing, and promotions, making it easier for customers to engage while capturing valuable insights for future interactions.
• Harnessing the power of live & earned media for brand growth: Explore how brands can tap into live experiences, sponsorships, and strategic partnerships to reach highly engaged audiences in authentic, meaningful ways.