Cristina Vargas

Sr. Product Marketing Manager Genesys

Cristina Vargas is a highly accomplished marketing professional with over a decade of experience across North America and LATAM. As a Product Marketing Manager at Genesys, she specializes in AI, Digital, and Journey Management, crafting strategies that transform customer experiences. Cristina drives product launches, refines positioning and messaging, and leads sales enablement and go-to-market initiatives. She is passionate about cross-functional collaboration, ensuring the delivery of cutting-edge innovations that meet customer needs.