A robust omnichannel offering is vital for delivering outstanding customer experience (CX), and mobile apps are at the heart of this strategy. Decathlon Poland is making waves by seamlessly integrating its new loyalty program with its mobile app, resulting in a surge of new sign-ups since the program's launch at the end of 2023.

Communicating the benefits of the loyalty scheme through a single, powerful channel has proven to be both cost-effective and impactful. Embracing the mantra of ‘less is more,’ the company leverages the app to deliver select personalized communications, driving customer loyalty and engagement.

Join us for this session with Bartosz Zochowski, Head of Loyalty and CRM at Decathlon Poland, as he unveils the secrets behind their successful loyalty program launch and their innovative approach to omnichannel and personalization.

Attendees will learn:

• Integrating loyalty programs with mobile apps: Discover the dynamic benefits and strategies of linking loyalty programs to mobile apps, creating seamless and engaging customer experiences.
• Effective communication through single-channel focus: Learn how focusing loyalty communications through a single channel can amplify impact, reduce costs and enhance customer engagement.
• Building true omnichannel loyalty experiences: Explore how Decathlon Poland balances digital and physical interactions, ensuring that in-store experiences are seamlessly connected to digital touchpoints. Learn how their 3,000+ in-store colleagues play a key role in making omnichannel loyalty a success.