Synthia Padala

Sr. Product Manager Macy's

Synthia is a pioneer, and results-driven Director of Operations / Product Delivery Manager - Certified Agile Professional with progressive experience and exemplary qualifications to support end-to-end product development including client engagements and strategic planning, implementation & closing in support of enterprise-wide software development projects, programs, and PM initiatives using Design thinking strategies. Worked mostly for FORTUNE 100 Companies with an Award-winning track record of success, making an indelible difference to business growth and enhanced customer experience, Program execution & completion. Social Influencer, Strategic partner for Indian National Educational Institutions., Advisory Board member for Non-Profits, Public speaker on Sustainable Development Goals, Social Entrepreneur, Technical & Business Mentor.

Day Two - 1 Sept 2021

9:00 AM Fireside chat: Utilising Empathy and JAD sessions to Develop a 360- Degree View of the Customer

Q. How are you assessing and understanding customer pain points? 

Q. How ae you unifying all apps into one omnichannel experience?

Q. You mentioned a key phase for you at the moment is ‘shadowng’ can you elaborate on what this is and how it’s being implemented and how success is being measured? 

Q. In your experience, what’s the main challenges you seeing being faced when it comes to implementing an Omni Channel strategy?

Q. Can you explain the importance of empathy in driving a personalised omnichannel experience? 

Q. Reflecting on Industry standards, what barriers are you facing here?