As Experience Design has increased in importance, it has also become more complex as it has expanded from its digital roots to include physical products, services, brand, and employee experience.
This increase in scope had added to the challenge facing Experience Designers, who now have to ensure an integrated approach across multiple channels, both online and offline, while also managing and integrating all the stakeholders across these different lines of the business.
With that in mind, the CXN Live: Experience Design will be focused on:
- Research: utilizing market research and analytics to optimise design
- Omni-channel: integrating experiences across both physical and digital channels for improved experience
- Digital: optimising digital channels through personalisation, self-service and an effective choice architecture
- Stakeholder engagement: leveraging engagement and change management strategies to improve the success of design initiatives