Following on from the key market trends highlighted by telecoms respondents in the 2020 Global State of CX research, this eBook will dive deeper into the telecoms market and provide readers with real-life examples of how three telecoms firms – Sunrise Communications, BT and Vodafone – have been working to build marketleading customer experiences for their users, strengthen customer loyalty and embolden retention levels.

• Featuring:
  Customer experience in telecoms,
• Case study: BT’s key culture lessons for award-winning CX Interview,
• CSG: Build telecom customer loyalty in 2020 and beyond Case study,
• Sunrise Communications,
• Choose your CX squad wisely and use analytics to steer the direction of CX projects,
• Case study: Vodafone: Digitally transform to fit the preferences of your users