Leveraging data to drive increased personalization, empathy and proactive communications

Free Online Event | May 17, 2022

Kassia Gardner

Head of Communications Cranfield University

Day One - 17 May

9:00 AM EST CX Personalisation: a new trend to watch to gain your competitive edge

The pandemic has accelerated the transition to digital and consumer expectations have been rapidly rising. In this digital world consumers demand better experience, smooth self-service pushing for fierce competition among businesses. Those organisations who choose to use this moment to create opportunity for improving customer experience through personalised approach will see the benefits such as:

  • Anticipating and meeting customers’ expectations at the initial stage of their journey with your business
  • Creating a truly connected customer journey across all channels by using the latest AI and cloud technologies
  • Reducing friction points through personalised communication

Hear from Coca-Cola about their vision and how they plan to leverage personalised services. Also Cranfield University will share their thoughts and approach on personalised communication according to customers’ segmentation.

Check out the incredible speaker line-up to see who will be joining Kassia.

Download The Latest Agenda